A multi-region onboarding and KYC redesign that reduced onboarding time from 30 days to 4, unified fragmented systems, embedded AI patterns, and reduced operational risk—while navigating cross-programme coordination.

I led an end-to-end, global design and research initiative, delivering savings of £15m annually/590 FTE through our research into and redesign of Deutsche's Know Your Customer (KYC) process.

I redesigned Kinetic's internal market and processes for their hybrid digital-analogue industry. This transformed both employee and client experiences; creating a competitive advantage for the UK's biggest outdoor advertising buyer.